Radio: Introduction to radio

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

It's "in rude health" because out of the 34million weekly listeners BBC radio 1 reaches 15 million weekly listeners - half of the market

2) What percentage of under-35s use the BBC iPlayer catch-up radio app?

It was found that only 3% listen to the IPlayer catch-up radio app; the app is due to be cancelled due to this

3) What is BBC Sounds?

BBC sounds is an app that is due to be released, it has live radio streaming, music mixes, podcasts and catchup services 

4) How do audiences listen to radio content in the digital age?

The most significant way would be through YouTube and specifically designed app's


5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

Jason Phipps suggested that "the very best stories are fundamentally anchored around the personal experience." What he means by this is that the podcast needs to in a way accept the listener as an individual apart of the experience  

6) Why does the BBC need to stay relevant?

It's an essence of British culture, getting rid of that would not only be harmful for the culture but the BBC also acts as a source of (relatively) reliable information about all manner subjects 

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

The sound app offers podcasts, on demand content, music and live radio streaming as well. 

8) How does it link to BBC Radio?

BBC radio can be live streamed through the sounds app
9) What are the criticisms of the BBC Sounds app?

The major criticisms of the BBC sounds app is that it doesn't have enough content
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

The two new podcasts are End of Days and Beyond today. These podcasts would appeal to younger audiences due to the more provocative and controversial content

ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?

The ShoutOut network is a podcast network that was released in 2015

2) What podcasts are offered by the ShoutOut Network?

Melanin millennials, Mostly lit, two falls talking etc  

3) What audience do they reach?

they reach mainly young adults in their 20's

4) What are the 2015 statistics on podcast listening in the UK?

Roughly 20,000 listeners a month 

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?

3.7 million adults listen to podcasts - this is equal to 6.5% of the adult population
57% listen to podcasts on their phones
47% listen while commuting

34% listen while relaxing

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